The number one challenge facing small business owners is finding and keeping customers. So what’s a small business owner to do?
Know your customer. Target a specific group of people. Understand your value proposition from your customer’s perspective. Too many times, small business owners create their brand and proposition from the inside out instead of looking at the value proposition from the outside in.
Identify the need. Create awareness of your product so that prospects easily understand what you do, and how you can help them. Your website content should be focused on your buyer’s pain points, not your product or company. Provide informative content like white papers, reports, and case studies. People need to trust you and this type information helps bridge the gap.
First good impression. Your online presence is all about customer experience. In today’s everything Internet world, your website is your customer’s first impression of your company and products. I am still amazed at the number of small businesses that do not have mobile-friendly websites. Not only is Google penalizing your page rankings, but with more than 70% of a potential buyer’s journey complete before they even reach out to sales, your website should be at the core of your marketing efforts.
Analyze and refine. Google provides free tools designed to improve and optimize your website. From the data you can learn: How do customers get to your website? Which pages of your website are customers visiting? How long are customers staying on those pages? Where are your customers located? You can also learn about demographics such as age, gender, and even personal interests – all from just one free tool.
If you want to increase brand awareness and increase sales, let’s visit. I make it my purpose to not only understand your entire business model, but I will bring solutions that create measurable ROI.