Strategic marketing and creative digital services for small companies.
How We Can Help You
To be effective, all the components of your marketing plan need to work together. We can help develop an integrated, cohesive marketing and communications plan that drives traffic and keeps customers coming back.
Strategic Marketing & Digital Services
Web Design & Development
Content Marketing & Copywriting
Research & Analytics
MoGroup Marketing is a strategic marketing and creative digital services agency located in the DFW-area. We help small companies grow. Think of MoGroup Marketing as your outsourced marketing team.
We believe customers are more than buyers. They’re people who put their trust in your business. And they’re empowered. If their experience is positive, you’ve gained a new relationship. If their experience goes south, they have the power to let the world know in a matter of seconds. You need a team with a “very particular set of skills acquired over very long careers”. A team that approaches your business strategically, systematically, and creatively. We plan, create and manage effective marketing and sales initiatives.
To be effective in today’s marketplace, to generate customers and make money, smart companies focus on digital marketing. Here’s how …
More than 89% of all Internet users conduct their initial research online. The basis for lead generation in a digital age is to deliver quality marketing content consistently across multiple channels (called omni-channel marketing): website, email, blogs, whitepapers, webinars, case studies, and collateral resources. The key is knowing where your customer is on their buying journey and serving up content that moves them from visitors to marketing qualified leads to sales qualified leads to purchasers.
The beginning of the journey starts with understanding how the Internet works, how key phrases are used, and how Google ranks accordingly. Why? When a potential customer sits down at their computer to do a search on Google for instance, Google checks their index to determine the most relevant search results to be shown. The top most relevant matching pages are served up by Google. Relevancy is determined by Google using more than 200 factors, one of which is PageRank for a given page. PageRank is the measure of importance of a page based on the incoming links from other pages. For instance, the more links to your website from another site increases your site’s PageRank.
Responsive Website Design
Another key factor is responsive web design. Responsive web design is about making your website content look good on any screen. In other words, it’s about ensuring a good customer experience no matter what type device a customer may use. In fact, if your website is not mobile-friendly “not responsive” to different screen sizes, Google will penalize your search rankings.
Google provides this helpful mobile-friendly tool to see if your site is responsive.
Marketing Begins with Research
Market research gives you a picture of the whether or not you’re meeting customer needs and expectations. Research answers the following questions: Who are your customers? What products/services are your customers needing? Where and how are those products/services available? What are the best ways to communicate with your customers? What problem do you solve for your customers?
The customer is the top priority for businesses, yet, most businesses fail to listen to their customers. Companies that focus on creating the best customer experiences will win the day. People buy brands. Think Apple. Their products cost more than their competitors, but people buy an Apple for great customer service and outstanding retail experience.
12 Positive Experiences
Research tells us that it takes 12 positive experiences to repair damage caused by just one unresolved negative experience. With 24-7 Internet ease, your customers can shop anywhere, anytime. Making a good first impression is only the beginning of the brand journey and experience. It takes 7 to 13 touches to deliver a qualified sales lead. The customer journey cannot be overlooked.
Just a Few Examples of Our Work
Doug put our company on the Internet map and opened our eyes to the benefits of having a true marketing professional. He significantly increased our SEO, created substantial Internet traffic for us and facilitated a number of business relationships. He was instrumental in helping us craft easy to understand messages to our target markets.Stanton Williams, SourceCorp
An organization with an innovative, dedicated, wicked smart and technology savvy marketing professional has a secret weapon. Doug was ours. He made a significant impact on our processes and procedures and helped us launch alliance relationships. He inspires greatness.Jana Carpenter, SourceCorp
Doug’s marketing and leadership expertise brought our company from the backwoods to the leading edge in our industry. It is no exaggeration to communicate that Doug has contributed more to the professionalism and growth of our company than anyone during twenty years of operation.Mark Steiner, DiscipleLand
Grow Your Business
Know Your Audience
Research keeps you focused and targeted on what’s important to the customer.
Cultivate Customer Experience
Building deep relationships, setting expectations, targeting your messaging, educating the customer, and asking what’s important to the customer will ensure long-term success.
Keep your best customers through top-tier customer service always. Customers are “number one” all the time.
Why MoGroup Marketing?
34-year strategic marketing expert • Results-driven • 360° concept to execution • Creative • Cost effective
If you want to increase brand awareness and increase sales, let’s visit. I make it my purpose to not only understand your entire business model, but I will bring solutions that create measurable ROI.