Integrity-Based Marketing

Business By The Book In The Marketplace

The number one concern for faith-based business owners is identifying and meeting customer needs. For 32 years I’ve worked in the marketing field. On this site, I’ll share with you keys you can use to move your business forward.

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I serve small faith-based businesses. I provide professional marketing solutions to help you achieve maximum results. Subscribe to my newsletter and get instant access to free exclusive marketing content not found here on my blog. Or, visit my ministry website where you can download free spiritual growth resources.

Analytics

Every business needs to know how to measure ROI from digital channels. Google Analytics makes it easy to see how well your website is performing. It’s a valuable tool that can give you insights and data to help guide your …

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Content Marketing

To be competitive, you need to provide online content marketing resources. Like how-tos, e-books, articles of interest to your audience, and comparison guides. Blog posts can strengthen the relationship you have with your audience. Discover how you can create and manage an effective content marketing strategy that …

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Email Marketing

Staying in contact with customers is essential. If someone has shared their email with you, they should be receiving an email from you. Not just product sales stuff, but practical info they can use. Learn how to develop an effective email marketing program. A simple program that will become one of the most powerful tools in your …

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Social Media Marketing

Discover the best ways to leverage social media for your business. If you’re not using social media to market your products and services, you’re going to like how easy it is to get started. In this article, I’ll show you five steps you can take to make social media marketing work for …

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3 Simple Keys

Know

1. Identify your target audience.

Show

2. Develop your goals.

Go

3. Design, execute and measure to meet those goals.

Free analytics for small Christian businesses

Most small Christian businesses don’t know where their customers and sales are coming from. Google Analytics is one of the best tools available for tracking all elements of your website. Google Analytics can provide insight into your online marketing strategies....

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6 Simple Email Marketing Tips

Email is a simple, cost-effective and a powerful way to communicate with your customers and prospects. Yet, I am still amazed at the number of Christian businesses that either do not use email marketing or if they do, they’re not using this tool very well (like having...

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Quality leads start with quality content

Want to increase business? Want to develop lasting relationships with your customers? Then quit providing information with content that only benefits your company, products/services. In today’s Internet world, the only thing that matters is to provide information that...

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Doug put our company on the Internet map and opened our eyes to the benefits of having a true marketing professional. He significantly increased our SEO, created substantial Internet traffic for us and facilitated a number of business relationships. He was instrumental in helping us craft easy to understand messages to our target markets.

Stanton Williams

An organization with an innovative, dedicated, wicked smart and technology savvy marketing professional has a secret weapon. Doug was ours. He made a significant impact on our processes and procedures and helped us launch alliance relationships. He inspires greatness.

Jana Carpenter

Doug’s marketing and leadership expertise brought our company from the backwoods to the leading edge in our industry. It is no exaggeration to communicate that Doug has contributed more to the professionalism and growth of our company than anyone during twenty years of operation.

Mark Steiner

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