Most small businesses don’t know where their customers and sales are coming from. Google Analytics is one of the best tools available for tracking all elements of your website. Google Analytics can provide insight into your online marketing strategies.
Google Analytics (GA) is a powerful and free web analytics service offered by Google. GA helps small and medium-sized websites. It provides statistics and basic analytical tools. Great info for search engine optimization (SEO) and marketing purposes. Google Analytics is the most used web analytics service on the Internet.
If you want to discover the tools I’ve used over the years, click here. These resources will give you a competitive edge in the marketplace.
In simple terms, when a visitor comes to your site, GA is able track the data of that visit. There is a lot that can be learned from each visit.
Google Analytics features include:
- Customer demographics and interests
- Where your customers are coming from and behavior
- The technology your customer are using
- Mobile use
- SEO optimization
- Goal conversions
- Dashboard and reporting
- Much more
Small business owners struggle with getting Google Analytics set up. As a result, they’re not able to get the most from this incredible tool. And, even though some businesses have GA up and running, they don’t know how to interpret the results. In other words, GA can provide a lot of answers, but you need to be able to ask the right questions. This free tool can help you make better decisions and help you fine-tune your marketing plan, strategies, and execution.
Google Analytics works and it can to improve your bottom line. Using GA is a must for every Christian business website. Google’s analytics solutions can help you turn customer insights into action for your business
If you need help with GA, I’m here to lend a hand. One service I provide is a basic audit and monthly report. This report is critical to allowing you to make changes to improve your website.
- Traffic to your site
- Where visitors are coming from (referring site)
- Pages visited
- Integration with other Google products
- Much more
- Which campaigns are generating the most conversions
- Identify the location of your best visitors
- Learn what people are searching for on your site
- Know what people click on the most
- Uncover your top content
- Identify your under-performing pages
Want to add Google Analytics to your website?
For DIY business owners, you can get started with Google Analytics here. Or if you need help, contact me and let’s get this important feature launched or fine-tuned.